To bring innovation & inspiration with high-quality and well-designed products, helping people achieve their goals to lead active fulfilling lives.

Through a strong, distinct marketing strategy to connect as the global market leader; recognized not only for its innovative and fashion-forward products but also for its global distribution network, corporate social responsibility and excellent customer service.


Global Brand Partners (GBP) operates from the following strategic worldwide locations.

International Corporate Headquarters


Sales Subsidiaries

United States | Malaysia

Design Offices

London, UK | Los Angeles, USA | Portland, USA | Singapore

Product Development, Production & Quality Control Offices

Ho Chi Minh, Vietnam | Guangzhou, China | Singapore

Research & DevelopmentResearch & Development

Loughborough, UK | San Francisco, USA | Singapore


GBP was set up to take advantage of the fast-growing global fitness industry. We aim to become the global market leaders by having successful, multiple non-competing brands in the fitness/training category.

We have a global distribution network in 5 continents: the USA, Europe, Middle East, Africa, and APAC. Many of the distributors in the 61 countries established are well-known local distributors.

We have long-standing relationships with some of the most respected and socially compliant factories in China, Vietnam, Malaysia, and Bangladesh.


A seasoned industry veteran with a vision

Killick Datta (ex Director Nike, ex VP LA Gear, ex President Wolverine Worldwide, ex President Brooks Sports, ex President Skechers, ex CEO of GBMI (Diesel, Nautica, 7 for all Mankind, Pony, XOXO footwear etc.)

Team of very talented and experienced top management that have all held senior HQ management positions at Reebok, Adidas, Gap, Deckers, Nike, Asics etc. have come together to build GBP into a global power house.

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